Inspired by the actress's latest campaign, millions of consumers are abandoning traditional mindfulness apps in favor of the season's hottest lifestyle trend: closing their eyes and visualizing sexual intercourse.
According to consumer data released Tuesday, TikTok search volume for "#IntimateVisualizationReset" has surged by 8,500% since Anderson announced the initiative to help women learn from their own desires. Lifestyle influencers across the platform have rapidly incorporated the habit into their morning routines, posting aesthetic vlogs in which they drink hot lemon water, light a $70 cashmere-scented candle, and stare blankly out a window while mentally constructing a detailed scenario involving an emotionally available carpenter.
It is a highly intentional ritual that requires absolutely no activewear or Pilates reformer, which is completely terrifying the $4 trillion self-care sector.
Brooklyn-based graphic designer Elara Lin reported that she has entirely replaced her $400-a-month infrared sauna membership with the Anderson method. Lin noted that the daily practice of sitting on the edge of her bed and vividly hallucinating a romantic encounter on an overnight train to Milan has yielded identical stress-relief benefits to traditional meditation, with significantly better plotlines.
Corporate wellness brands are already rushing to monetize the inherently free activity. On Thursday, premium grocery chain Erewhon unveiled a $32 "Anderson Fantasy Smoothie," formulated with adaptogenic mushrooms and sea moss, designed to be consumed while dissociating in a parked car and imagining a younger Brendan Fraser.