Materials startup Everbloom announced Tuesday that its proprietary new textile, renoa, has achieved the unprecedented milestone of feeling exactly like the fabric currently touching your torso.
Everbloom, which raised $85 million in Series B funding to disrupt the apparel industry, confirmed that renoa is the first genuinely new fiber developed in a quarter-century. Early testers report the material delivers a groundbreaking tactile experience best described as "cloth."
We looked at legacy textiles from first principles and realized nobody had introduced a new polymer structure since the late nineties," said Julian Fiske, Director of Tactile Synergies at Everbloom. "After years of R&D, we are thrilled to announce that renoa successfully replicates the exact physical sensation of putting on a medium-weight Hanes basic.
The company noted that while traditional fibers like wool or nylon rely on outdated agricultural or chemical processes, renoa is synthesized in a lab to provide the exact same level of mild static cling and eventual pilling. A leaked memo to investors highlighted that the fiber's primary moat is its ability to be folded and placed in a drawer.
At press time, Everbloom engineers were reportedly working on a version 2.0 update that would introduce the revolutionary concept of dyeing the material blue.